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Grounded exploration of sales and distribution channel structures in thirteen industries in India
(2010-01-16)
Innovation is a fundamental virtue of marketing. In this paper, a case is made to promote the use of innovative and novel combinations of research methodologies to derive new insights of business phenomena. This study is ...
Marketing of remote sensing products
(1990)
In this study, we have had a look at the IRS - 1A program and the marketing strategy used for its data products. We have tried to provide contextual familiarity to a layman, on the features (both operational for the satellite ...
Marketing strategy for fast foods
(Indian Institute of Management, Ahmedabad, 1988)
Marketing strategies and demand assessment for water pollution control equipments in India
(Indian Institute of Management, Ahmedabad, 1994)
Study of seed industry in India and the marketing strategies adopted by various operating agencies including multinationals
(Indian Institute of Management, Ahmedabad, 1990)
International marketing strategy for a consumer electronics company
(Indian Institute of Management, Ahmedabad, 1991)
Post launch evaluation of the marketing strategy of a range of bakery products
(Indian Institute of Management, Ahmedabad, 1990)
Developing a marketing strategy for a small scale pesticide formulator (Gujcomasol) in Gujarat
(Indian Institute of Management, Ahmedabad, 1992)
Marketing strategies for branded edible oil
(Indian Institute of Management, Ahmedabad, 1994)
E-Tutoring start-up venture
(Indian Institute of Management Ahmedabad, 2006)