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Neuroscience in marketing: empirical evidence of social and emotional meanings conveyed by brands
(Indian Institute of Management Ahmedabad, 2013-08-21)
Assessing the dependence structure of the components of hybrid time series processes using mutual information
(Indian Statistical Institute, 2015)
Hybrid processes, which are multivariate time series with some components continuous valued time series and the rest discrete valued time series or point processes, often arise in studies of neurological systems. Assessment ...
Neuroscience and Consumer Behavior (2014-15) (Final Exam)
(Indian Institute of Management, Ahmedabad, 2014)
Neuroscience is future of mgmt
(2016-04-09)
Peeping into human mind for gen next marketing ideas
(Times of India, 2018-06-19)
Studying the science of human behaviour
(Times of India, 2021-06-07)
Finance teaching and research after the global financial crisis
(SAGE Publications Ltd, 2011)