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Now showing items 1-10 of 44
Factors influencing outcome expectations and self-efficacy in driving internet use in rural india
(Indian Institute of Management Ahmedabad, 2016-04-12)
Past studies of individual Internet adoption and usage have been mostly empirical and in developed countries or in urban settings of developing countries. These have largely examined socio-economic factors such as age, ...
Social media hub, government and business
(DNA, 2018-08-07)
ROI of social media marketing
(Indian Institute of Managment Ahmedabad, 2014)
Corporate Communication through Social Media: Strategies for managing reputation
(Sage New Delhi, 2017)
Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. ...
Pay for your Facebook posts?
(Economic Times, 2019-02-14)
Do tweets create value?: a multi-period analysis of Twitter use and content of tweets for manufacturing firms
(International Journal of Production Economics, 2019)
In this research we enquire if adoption of Twitter by manufacturing firms creates any value for the firm. We conduct two studies to examine the relationship between Twitter related activities of manufacturing firms and the ...
Social media: the new mantra for managing reputation
(VIKALPA: the Journal for Decision Makers, 2015)
Relax, you can thrive without hustling too
(Mint, Ahmedabad, 2021-05-31)
Companies are putting employee well-being at the forefront, indicating hustling no longer be the preferred chioce in today's workplace
A study of celebrity brand endorsements on Twitter
(Indian Institute of Management Ahmedabad, 2014)