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Understanding the role of ‘process’ in value co-creation
(Indian Institute of Management , Ahmedabad, 2013)
Existing research on value co-creation enumerates value as an outcome of co-creation process The purpose of this article is to lay emphasis on process, not only for its role in co-creation of value but process itself being ...
Do crossholdings reduce shareholder value
(Indian Institute of Management, Ahmedabad, 1996)
Investigating a comparative evaluationapproach in explaining loyalty
(Emerald, 2017)
Purpose–The purpose of this paper is to examine the superiority of comparative evaluation or relativeattitudinal measurement approach in which the respondent evaluates one object with direct comparison withother objects. ...
Size, value, and momentum in Indian Equities
(Sage, 2017)
A quarter century has elapsed since India embarked on the process of economic reforms in 1991. In this article, we look at the post-reform period of the Indian equity market to understand the performance ...
Size, Value, and Momentum in Indian Equities
(SAGE Publications Ltd, 2017)