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Royal Challengers Bangalore: Pricing of Tickets at the Stadium
(Indian Institute of Management Ahmedabad, 2019-02-05)
Royal Challengers Bangalore, an IPL franchise cricket team, was representing Bangalore city in the Indian Premier League (IPL). The team had a huge fan following and a brand valuation of USD 88 million in 2017. RCB made ...
Sai Coating: Detonation Sparay Gun
(Indian Institute of Management Ahmedabad, 2019-05-02)
Sai Coating, a small entrepreneurial firm, was one of the three firms that had received the license from ARCI for marketing the Detonation Spray Coating (DSC). Sai Coating made and sold the detonation gun (D-Gun) to three ...
Sai Coating: Detonation Sparay Gun: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-05-02)