In studying the choices for consumption, marketing scholars have been almost totally occupied with a very narrow spectrum of choice, viz brand choice. This paper discusses the nature of consumption patterns and how social ...

A case is developed for some basic changes in the conceptual repertoire of the marketing discipline in view of the changes in the economic and social environment in India today. It is argued that the adaptation of existing ...

The paper proposes a three-dimensional conceptual framework for understanding the pedagogical methods. It discusses the characteristics of behaviour simulation and the relevant concepts of learning for these. Various ...