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Dettol: Managing Brand Extensions
(2010-09-02)
This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was ...
Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions
(2010-09-06)
This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt ...
Note on Brand Extensions
(2010-09-06)