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Corporate Communication through Social Media: Strategies for managing reputation
(Sage New Delhi, 2017)
Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. ...
Social media: the new mantra for managing reputation
(VIKALPA: the Journal for Decision Makers, 2015)
Managing corporate reputation through social media
(IGI Global, 2016)
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement ...