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Good, Brand and Ugly
(Economic Times, 2017-01-10)
Comprehensive Analysis of Exclusive Brand Store Customer in Indian Market
(2009-08-03)
Segmentation classifies customers into groups which enables the retailers identify their target segment and provide the desired value. This paper is an attempt to group the customers and generate a profile of the revenue ...
Dettol: Brand Extension Decisions
(2010-08-31)