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Effect of sexual illustrations on brand - product recall: an experimental study
(2010-03-29)
This research study has attempted to experimentally measure effect of sexual illustrations on brand - product recall. The study is an extension of the work done by M. Ste adman and M.W. Alexander and Ben Judd, Jr. Published ...
Effect of sexual illustrations on brand - products recall
(1979-08-27)
Following trends in the western world, Indian marketers
have. of late. resorted to using sex appeal in advertisements.
This study was conducted to test a few hypotheses
relating to brand recall by broadening the concept
of ...