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Reliance Infocom
(2010-08-27)
Shopper' s Stop : The One Stop Shopping Experience
(2010-08-30)
The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper’s Stop, a leading departmental store chain across India. The emphasis is on how best to ...
Reliance Infocomm - Reliance India Mobile (RIM)
(2010-08-31)
The case focuses on the challenge faced by Reliance Infocomm, a part of the Reliance Group on how best to promote its Reliance India Mobile brand of telecom service to the Indian consumer. With competition from other ...