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Impact of Store atmospherics on customer behavior: influence of response moderators
(Serialspublications.com, 2014)
This study aims to explore the theme of creating and managing the store atmosphere of exclusive stores from a customer's point of view. The findings from the study indicate that store atmospheric factors have a significant ...
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
(Indianjournals.com, 2014)
The study provides a strong evidence of the relationship between buying traits, perceived risk, and buying emotions. It substantiate arousal and pleasure and dominance have significant relationship with impulsive buying ...
The effect of CRM stages along with brand images and values on sustainable corporate performance
(Inderscience Enterprises Ltd., 2014)
The paper aims to understand the relation of customer relationship management (CRM) stages on the belief about sustainable performance, along with brand images and values as moderating factors and covariates. CRM stages ...
Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
(Indian Institute of Management, Ahmedabad, 2014)
The paper reports on a study which aims to understand the role of cognitive and affective components of customer satisfaction in service encounters. The paper is structured to explore a brief synthesis of the extant ...
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
(Indian Institute of Management, Ahmedabad, 2014)
The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant ...
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
(Indian Institute of Management, Ahmedabad, 2014)
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand ...