Now showing items 1-4 of 4
Experiences of designing a case based compulsory marketing course for a masters level programme in management
This paper describes authors' experiences of designing a case based compulsory marketing course for Post Graduate Programme (PGP) in Management (equivalent to MBA) at Indian Institute of Management, Ahmedabad (IIMA). Given ...
HPCL: Series of Cases
Auto Care Centre: Shivranjini
The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments ...
Retail Branding: Battles and War in the Indian Petroleum Industry
The case opens with a brief description of the challenge posed by a leading company in petroleum retailing, Indian Oil Corporation Limited, to the ClubHP brand of HPCL. The case provides brief description of Indian Petroleum ...