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Revisiting the concept and classification of distribution service outputs
(2010-07-27)
Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklinzs classic formulation, which is concerned with numerically expressible ...
Format choice of food and grocery retailers
(2010-04-03)
Format choice is recognized as a cognitive process. Like any other purchasing decision format choice also is an information processing behavior. A store is chosen based on the confidence that the customer has regarding the ...
Indian QSR Industry – Opportunities and Strategies to Harness Them
(2013-11-25)
In a country with more than a billion people, opportunities in India are abound. This has led
to a rapid growth of the QSR industry. However, simultaneously, it has also created a
canvass that has many failures and ...
Development of Modern Retailing in India: It’s Impacts on Distribution and Procurement Networks and Changing Consumption Pattern
(2013-11-25)
The Indian retail industry is estimated to be $470 billion. The organized or modern
retailing with 6% share stands at $26 billion. It is projected to reach US$ 1.3 trillion
by 2018 with the organized retail market estimated ...
Organized Retailing of Horticultural Commodities
(2013-11-25)
Owing to rapid urbanization and changing consumption patterns, more and more
retailers are trying to put their best efforts to discover new avenues of success when
it comes to the sales of horticultural commodities. There ...
Point of Purchase Communication: Role of Information Search, Store Benefit, and Shopping Involvement
(2011-05-27)
Point of Purchase (PoP) is the place where a customer is about to buy the product. This is the crucial point where the exchange takes place. It offers a last chance to remind or attract customers. In spite of a considerable ...
The Path to Purchase during Shopping
(2011-05-27)
Shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The decision making process and value perceptions could vary depending on individual shopping orientations, the cultural ...
Store choice in an evolving market
(2004-10-26)
The objective of this study is to identify, at a macro level, the drivers of store choice in various product categories, in the context of the evolving retail industry in India. The paper attempts to correlate the distinct ...
The luxury roundtable: does the luxury business need a rethink?
(2012-09-08)
This is the first luxury Roundtable of the country and probably of the world.
Four years ago, in the 25th year of strategic partnership between the Indian
Institute of Management, Ahmedabad (IIMA) and the ESSEC Business ...
Case analysis on makemytrip.com
(2010-01-15)
The case presents a situation where MMT has developed a plan for launching its
business in India. It is analysed using some of the concepts that would help in
determining whether the plan is based on consumer insights. ...