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Format choice of food and grocery retailers
(2010-04-03)
Format choice is recognized as a cognitive process. Like any other purchasing decision format choice also is an information processing behavior. A store is chosen based on the confidence that the customer has regarding the ...
Format choice in Grocery retailing
(2006-11-01)
Brand adoption by BOP retailers
(Indian Institute of Management , Ahmedabad, 2014)
Previous studies with regard to brand adoption by retailers have focussed on large retailers who are approached directly by the brands. There is a lack of studies on how BoP retailers adopt brands who sell to a very different ...