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The Classic Conceptualisation and Classification of Distribution Service Outputs - Time for a Revision?
(2009-09-04)
Distribution service outputs structurally play a pivotal role in retail- and channel management. This paper critically assesses the nature of Bucklin’s classic formulation, which is concerned with numerically expressible ...
Revisiting the conceptualisation and classification of distribution service outputs
(2009-12-14)
Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklin s classic formulation, which is concerned with numerically expressible ...