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Indian QSR Industry – Opportunities and Strategies to Harness Them
(2013-11-25)
In a country with more than a billion people, opportunities in India are abound. This has led
to a rapid growth of the QSR industry. However, simultaneously, it has also created a
canvass that has many failures and ...
Development of Modern Retailing in India: It’s Impacts on Distribution and Procurement Networks and Changing Consumption Pattern
(2013-11-25)
The Indian retail industry is estimated to be $470 billion. The organized or modern
retailing with 6% share stands at $26 billion. It is projected to reach US$ 1.3 trillion
by 2018 with the organized retail market estimated ...
Organized Retailing of Horticultural Commodities
(2013-11-25)
Owing to rapid urbanization and changing consumption patterns, more and more
retailers are trying to put their best efforts to discover new avenues of success when
it comes to the sales of horticultural commodities. There ...
Role of haptic touch in shopping
(Decision, 2013-05-05)
Research on multisensory nature of consumption has highlighted importance of smell, taste, and touch during product evaluation and subsequent purchase decisions. However, there are very few studies in marketing which have ...
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
(International Journal of Management and Business Research, 2013)
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related
brand and how their preference level changes with different firm donations, and how this activity leads to ...