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Elements of task definition shopping situations: a study in context of products high on haptic salience
(Indian Institute of Management , Ahmedabad, 2014)
Marketing literature has identified task definitions as one of the important situational influences. Task definition features of a situation include an intent or requirement to select, shop for, or obtain information about ...
The role of government regulation in incubating social enterprises
(Indian Institute of Management , Ahmedabad, 2014)
Social Enterprise is young, emerging, and a high potential domain attracting thousands of social entrepreneurs in India. Social enterprises, with their dual focus on financial sustainability and social impact, face a set ...