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Impact of customer dependency in buyer–seller relationship: a case of small retailers
(Indianjournals.com, 2014)
Small Retailers in Indian Retail industry are very prevalent and contributes a very large portion. Maintaining a relationship in such environment is very important. The relationship marketing research extensively covers ...
Shopping habits and decision making styles of mall customers
(Faculty of Management Studies, Banaras Hindu University, 2014)
Prathista industries limited: a rural initiative
(SMS Journal of Entrepreneurship and Innovation, 2014)
The role of government regulation in incubating social enterprises
(Indian Institute of Management , Ahmedabad, 2014)
Social Enterprise is young, emerging, and a high potential domain attracting thousands of social entrepreneurs in India. Social enterprises, with their dual focus on financial sustainability and social impact, face a set ...
Brand adoption by BOP retailers
(Indian Institute of Management , Ahmedabad, 2014)
Previous studies with regard to brand adoption by retailers have focussed on large retailers who are approached directly by the brands. There is a lack of studies on how BoP retailers adopt brands who sell to a very different ...