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Paytm: The Lucky Lifafa Campaign
(Indian Institute of Management Ahmedabad, 2019-05-30)
The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its prominent position in ...
Paytm: The Lucky Lifafa Campaign: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-05-30)