Search
Now showing items 1-4 of 4
Covid-19's impact on supply chain decisions: strategic insights from NASDAQ 100 firms using Twitter data
(Journal of Business Research, 2020-06-12)
The coronavirus pandemic is having a clear impact on the supply chains of virtually all manufacturers, retailers, and wholesalers. As the world attempts to navigate through this difficult time, most companies are struggling ...
From silos to synergies: a systematic review of luxury in marketing research
(Elsevier, 2021-10-25)
The significant growth of luxury products and services and their marketing in the last three decades has fueled substantial research interest among scholars and practitioners investigating the various aspects of luxury. ...
How does the adoption of digital payment technologies influence unorganized retailers' performance? an investigation in an emerging market
(Springer Science + Business Media, 2021-03-30)
Unorganized retail dominates the retail landscape across emerging markets (EMs) and is undergoing rapid digitalization. However, the extant literature has not explored the impact of digital payment system adoption on ...
Chief marketing officers' discretion and firms' internationalization: an empirical investigation
(Palgrave Macmillan, 2021-01-04)
The role of key individuals, such as the chief marketing officer (CMO), in the internationalization process has largely been ignored in the international business literature. Given the importance of the CMO in internationalization ...