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Tourism
(2010-07-29)
This note traces the history of tourism behaviour, and depicts the current significance of the industry in terms of both traffic volume and receipts in money terms. It also explains the significance of the phenomenon in ...
Security Belt Limited: Case for Strategic Marketing
(2010-08-12)
Communication Strategy
(2010-08-16)
Security Belt Limited
(2010-08-16)
The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations ...