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Impact of store format on shopping involvement
(Indian Institute of Management Ahmedabad, 2016-06-29)
Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ...
Small retailer’s merchandise decision making: A grounded theory approach
(Indian Institute of Management Ahmedabad, 2016-05-16)
This study is focused on small retail stores of Jammu province of J&K and examines the relationship between retailer’s perceptions of the trading area and their assortment policy decisions and their reported performance ...
Role of gratitude and obligation in long term customer relationships
(Elsevier Ltd, 2016)
This paper examines the role of gratitude and obligation in customer relationships. We surveyed 398 customers exiting grocery and clothing stores in Ahmedabad and Jaipur cities in India, after they had finished shopping. ...
Antecedents to customer dependency in buyer-seller relationship: a BOP retailer investigation
(Sage Publications India Pvt. Ltd, 2016)
Relationship marketing research extensively covers such variables as customer dependence, satisfaction, trust and loyalty, which play an important role in building and maintaining long-term relationships. Countries like ...
Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience
(Inderscience, 2016-07-25)
Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ...
Antecedents to Customer Dependency in Buyer-Seller Relationship: A BOP Retailer Investigation
(SAGE PUBLICATIONS LTD, 2016)
Relationship marketing research extensively covers such variables as customer dependence, satisfaction, trust and loyalty, which play an important role in building and maintaining long-term relationships. Countries like ...