Search
Now showing items 1-2 of 2
Game theory and applications: theory of rational choice
(Indian Institute of Management, Ahmedabad, 1993)
Applied Semiotics: the use of sacred & secular symbols implications and applications for advertisers
(Indian Institute of Management, Ahmedabad, 1993)
The study examined perceptions of all-visual advertising stimuli using Sacred and Secular symbols. Two response criteria were looked at; aesthetic/emotional perceptions and rat ion a 1 /u.ti 1 i tar ian perceptions A ...