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Customer dependence and customer loyalty in traditional and modern format stores
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost ...
BigBasket.Com: Redefining the Business Model
(Indian Institute of Management Ahmedabad, 2017-07-28)
BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 ...
BigBasket.Com: Redefining the Business Model: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-07-28)
Parsana Health Centre: Nurturing a Healthy Lifestyle
(Indian Institute of Management Ahmedabad, 2017-12-07)
Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general ...
Parsana Health Centre: Nurturing a Healthy Lifestyle: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-12-07)