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Leadership Lessons from the Military
(Sage Publications Pvt. Ltd, 2014)
Lance Armstrong and Livestrong foundation: rising again after the fall
(Ivey Publishing, 2014)
Lance Armstrong, a world-famous cyclist, was charged with using performance-enhancing drugs (i.e. “doping”). Armstrong had vehemently denied similar charges a few years earlier; however, this time there was substantial ...
Business to business marketing: a South-Asian Perspective(11th edition)
(Cengage Learning, 2014)
Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are ...
Consumers' need for uniqueness: a cross-cultural validation
(Indian Institute of Management Ahmedabad, 2014)
We conduct a cross-cultural validation of the Consumers’ Need for Uniqueness (CNFU) scale. Using confirmatory factor analysis, the cross-cultural reliability and validity of the CNFU scale developed by Tian, Bearden and ...
Relationship marketing in online retailing - a meta-analytic approach
(Indian Institute of Management Ahmedabad, 2014)
This study is a meta-analysis of relationship marketing (RM) in online retailing. The study builds on the meta-analytic model suggested by Palmatier, Dant, Grewal, and Evans (2006) and extends the framework in the domain ...