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Consumer behaviour along PLC: a diffusion of innovation perspective
(Elsevier, 2014)
Prior research has suggested that consumer behavior towards a product varies as the product progresses through its life cycle. Both, the consumer and 'new product' enter into a dyadic relationship with the introduction of ...
Bridging the creativity – innovation divide: an investigation of R&D professionals’ experiences from India
(Indian Institute of Management, Ahmedabad, 2014)
The present study presents a qualitative study of the process through which creative ideas are converted into new products. Based on a grounded-theoretic investigation of 52 interviews conducted with scientists working in ...