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Pricing for e-commerce in emerging economies
(Indian Institute of Management Ahmedabad, 2016-03)
With the increasing use of the internet and the subsequent greater avenues for information search, consumers have shifted from being mere “price takers” to “price determiners”, either explicitly or implicitly. Consumers ...
Marketing channels for e-commerce in emerging markets
(Indian Institute of Management Ahmedabad, 2016-03)
This work intends to sensitize the readers about the importance and relevance of making right channel strategy for e-commerce businesses, especially in emerging markets. We have tried to provide the guidelines by motivating ...
E-commerce selling in an emerging economy context
(Indian Institute of Management Ahmedabad, 2016-03)
Different studies have specified different definitions of Ecommerce. However most of these definitions concur and summarize that Ecommerce is constituted by buying and selling online. This study focusses on the Selling ...
Is conspicuous consumption of business leaders justified and morally defensible?
(Indian Institute of Management Ahmedabad, 2016-03)
In this paper, we first discuss the concept of conspicuous consumption of the business leaders. Next, we argue that the conspicuous consumption of corporate leaders can be justified from economics, marketing, and philosophical ...
Antecedents and consequences of brand equity: a meta analysis
(Indian Institute of Management Ahmedabad, 2016-03)
Brand equity provides the firms, a competitive, financial and strategic advantage over other firms in the market. Over the past few decades, brand equity has received increasing attention from various domains. However a ...
A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US
(Indian Institute of Management Ahmedabad, 2016-05-09)
The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case ...
A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-05-09)
Swinging the mandate: developing and managing a winning campaign
(Penguin Random House, 2016)
'Swinging the Mandate' is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent ...