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Product practices of companies
(Indian Institute of Management, Ahmedabad, 1998)
A study on the determinants of consumer dissatisfaction
(Indian Institute of Management, Ahmedabad, 1999)
Marketing of remote sensing products
(1990)
In this study, we have had a look at the IRS - 1A program and the marketing strategy used for its data products. We have tried to provide contextual familiarity to a layman, on the features (both operational for the satellite ...
Study of electronic point of sales data for possible applications in a supermarket
(Indian Institute of Management, Ahmedabad, 1999-04-24)
Segmentation of Indian Rural market
(Indian Institute of Management, 1998-02)
Formulation of distribution strategies in the phamaceutical industry
(Indian Institute of Management, Ahmedabad, 1994)
National publishing company: marketing of children's fortnightly magazine
(1994-10-05)
In November 1990, Mr R Saxena, Marketing Manager
of National Publishing Company, was considering alternative
strategies to improve the sales of "Titli," a
children's fortnightly vernacular magazine published
by the ...
Feasibility and marketing of medical insurance
(Indian Institute of Management Ahmedabad, 1989)
The paper attempts to look at the aspect of health insurance in its intended form and the status in which it is today; it discusses some issues on the design of insurance systems and points out the inherent problems any ...
Role of corporate credit in pesticide marketing in India
(Indian Institute of Management Ahmedabad, 1998)
Distribution strategies and performance: a cross-national comparison of the automobile industry
(1999)
This research focused on a crossed-national comparison of distribution of passenger car manufacturers and dealers, and resultant performance in channels of distribution. The comparison was conducted between a typical ...