Now showing items 1-4 of 4
Reverse innovation: a conceptual framework
(Journal of the Academy of Marketing Science, 2020)
Reverse innovation (RI) has emerged as a new growth strategy for MNCs to innovate in emerging markets and then to further exploit the profit potential of such innovations by subsequently introducing them not only in other ...
Identifying the drivers of luxury brand sales in emerging markets: an exploratory study
(Journal of Business Research, 2020)
Luxury brands across the globe have made inroads into emerging markets (EM). While some brands have succeeded in one EM, they have failed to replicate their success in others. We investigate the drivers of luxury brand ...
Impact of institutional imprinting on the persistence of superior profits: a study of regulatory punctuation in India
(Journal of Business Research, 2020-12-10)
Drawing upon the literature on organizational imprinting, we examine how a firm’s history impacts its performance in subsequent periods. By considering the emerging market context of India, we present evidence that the ...
Lottery and bubble stocks and the cross-section of option-implied tail risks
(Journal of Futures Markets, 2021-09-15)
The options smile provides forwardlooking information about the risk at thecenter of the distribution (ATMIV) and at the tails (Skew). We investigate thecrosssectional determinants of the options smile using indices ...