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Gramshree, Ahmedabad
(Indian Institute of Management Ahmedabad, 2017-12-20)
This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for ...
Memorable Shaadi
(Indian Institute of Management Ahmedabad, 2017-11-06)
Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case ...