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Formulation of distribution strategies in the phamaceutical industry
(Indian Institute of Management, Ahmedabad, 1994)
National publishing company: marketing of children's fortnightly magazine
(1994-10-05)
In November 1990, Mr R Saxena, Marketing Manager
of National Publishing Company, was considering alternative
strategies to improve the sales of "Titli," a
children's fortnightly vernacular magazine published
by the ...
Standardization versus adaptation of marketing mix variables in international marketing
(Indian Institute of Management Ahmedabad, 1994)