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Effective brand building strategy for agriculture and processed food through online marketing
(Indian Institute of Management Ahmedabad, 2022-12)
The key backbone of the India's economy is agriculture. Every day, as the population grows, there is a
corresponding rise in the need for food. Due to the rising demand, the farming industry must adopt highspeed
semi- ...
The role of food and land use systems in achieving India's sustainability targets
(IOP Publishing Ltd, 2022-06-28)
The food and land use sector is a major contributor to India's total greenhouse gas (GHG) emissions. On one hand, India is committed to sustainability targets in the Agriculture, Forestry and Other Land Use (AFOLU) sectors, ...
Challenges of saving water: the adoption and impact of micro-irrigation technology in agriculture
(Indian Institute of Management Ahmedabad, 2022-04-06)
The large-scale use of traditional irrigation methods has pushed agriculture towards extensive and unsustainable water use. The thesis focuses on the adoption and impact of Micro-Irrigation (MI) technology, considered an ...