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Cost and reach of various media vehicles in rural Gujarat
(Indian Institute of Management, Ahmedabad, 1994)
Study of buyer behavior of rural consumer with respect to purchase of watches
(Indian Institute of Management, Ahmedabad, 1994)
The choice of organisational form in implementing diversification
(1994)
Research on diversification as a major corporate strategy has primarily addressed the issues of objectives of diversification, effect on various performance parameters and managing diversified conglomerates. Diversification ...