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International marketing strategies in India: an application of mixed method investigation
(2005-10-27)
Internationalization drives and export orientation are prominent in the organizational strategies of
a number of leading Indian firms and multinationals located in India. This is a significant indicator
of the growing ...
Relationship of prior product knowledge to pre-purchase information search ;a motivation theory approach
(2005)
Understanding the consumer information search process plays a pivotal role in key strategic managerial decision areas such as communications planning and new product introduction. This study examined the process by which ...
Business strategy for NDTV
(Indian Institute of Management Ahmedabad, 2005)
Look the vendor sponsored my party
(2005-07-20)