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Narrative worlds of frugal consumers: unmasking romanticized spirituality to reveal responsibilization and de-politicization
(Journal of Business Ethics, 2020)
Extant literature romanticizes frugality as a lifestyle trait that helps in the spiritual evolution of consumers, which in turn enables them in overcoming the negative consequences of materialism and over-consumption. ...
Migration and caste
(New Delhi: Sage Publications, 2020)