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Impact of store format on shopping involvement
(Indian Institute of Management Ahmedabad, 2016-06-29)
Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ...
Children in a Kirana store: building as case for retail communication
(2003-10-20)
This paper looks at child-retail communication interaction at the Kirana store, the Indian version of the US ‘mom and pop’ retail outlet, in New Delhi. The methodologies for data collection were the non-participatory ...