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CONCOR: Tea Transportation
(2010-08-19)
This case looks at how to develop a marketing strategy for CONCOR, for transporting tea from gardens to the processing plants as containerized. cargo by rail. The worldwide trend in product movement is towards containerized. ...
Farmaid Tractors Limited
(2010-08-19)
Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity ...
Seth Dhaniram – C&FA
(2010-08-26)
The case ventures to explore the typical distribution channel in the Indian market. The case revolves around his company, Logistics Solutions, a 100-year-old trading and distribution firm, which provides carrying and ...
Pune Flower Designs Limited
(2010-08-18)
This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk ...