Now showing items 1-2 of 2
National publishing company: marketing of children's fortnightly magazine
In November 1990, Mr R Saxena, Marketing Manager of National Publishing Company, was considering alternative strategies to improve the sales of "Titli," a children's fortnightly vernacular magazine published by the ...
Marketing strategies of the state level organisation in public distribution: A study of civil supplies corporations
In recent decades, governments have organized state owned enterprises to undertake trading and distribution of important commodities and products. Despite the social and economic importance of such organizations, research ...