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Development of a model to determine the sales response to advertising
(Indian Institute of Management Ahmedabad, 2000)
Commodity brands: a study of Buyer's perceptions about product attributes
(Indian Institute of Management, Ahmedabad, 2000-03-22)
Comparative advertising in India: need to strengthen regulations
(2004-10-26)
With the liberalization and globalization of the Indian economy, firms have been aggressively and
vigorously promoting their products and services. In a comparative environment, every representation
of a product or service ...