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Exploratory research on designing and marketing to increase the adoption of a mobile application that leverages artificial intelligence & machine learning for wealth management
(Indian Institute of Management Ahmedabad, 2019)
Exploratory research on designing and marketing to increase the adoption of a mobile application that leverages artificial intelligence and machine learning for wealth management in India. The major objectives were to gauge ...
Application of machine learning models in employee selection and performance management
(Indian Institute of Management Ahmedabad, 2023-08-09)
In today’s world of intense business competition and a continuously evolving landscape with globalization and new age technological breakthrough, it is important for organisations to utilize their internal resources to the ...
Application of Artificial Intelligence and Machine Learning in Omnichannel Marketing
(Indian Institute of Management Ahmedabad, 2021-12-14)
In this project, we are scrapping the data from Swiggy's portal for all the cities and close to ~50,000 restaurant partners to understand the macroeconomic relationships between the costs, cuisines, ratings and the population ...
Application of Artificial Intelligence and Machine Learning in Omnichannel Marketing
(Indian Institute of Management Ahmedabad, 2021-12-14)
In this project, we are scrapping the data from Swiggy's portal for all the cities and close to ~50,000 restaurant partners to understand the macroeconomic relationships between the costs, cuisines, ratings and the population ...
New product development for Zomato
(Indian Institute of Management Ahmedabad, 2022-03-21)
In today’s diverse and mostly digital economy, firms need to innovate constantly and quickly in their consumer offerings. It holds for both big companies and startups. New product/service development is the key that unlocks ...
Impact of using AI/ML-based virtual assistants 'chatbots'
(Indian Institute of Management Ahmedabad, 2022-03-21)
A chatbot is a virtual assistant designed to incorporate artificial intelligence and machine learning algorithms to provide an interactive experience to resolve customer queries over the internet. The revolution of chatbots ...
Impact of COVID on changes in ratings and reviews on e-Commerce platforms
(Indian Institute of Management Ahmedabad, 2022-03-21)
E-commerce platforms have increased user satisfaction, they have also led to the rise of customer apprehension during the online purchases. Physical stores offer one important benefit to customers that e-commerce lack, ...
Use of Artificial intelligence & machine learning in the recruitment industry
(Indian Institute of Management Ahmedabad, 2022-03-21)
Hiring and recruitment was one of the last divisions within the corporate environment to get tech-enablement. There were minor technological innovations, but they were few and far between. The onslaught of the pandemic ...