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Scorpio from Mahindra: Brand and Product Development
(2010-08-28)
Scorpio from Mahindra: Responding to Market Changes
(2010-08-31)
Scorpio from Mahindra: Brand Positioning Decision
(2010-08-31)
Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic response ...
Scorpio from Mahindra: Developing Brand
(2010-08-31)
Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle “Scorpio” in August 2002. In the ...