Now showing items 1-6 of 6
Britannia Khao World Cup Jao (B)
Britannia Khao World Cup Jao (A)
The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it’s overall marketing strategy, promotions planned by other companies ...
Dettol: Brand Extension Decisions
Intention to participate in cause related marketing: influence of cause
(Indian Institute of Management Ahmedabad, 2016-03)
The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ...
Cause related marketing - an Indian overview
(Indian Institute of Management, Ahmedabad, 2014)
The Indian market has witnessed all types of organizations ranging from national to multinational to regional as well as local adopting cause related marketing (CRM) practice since the late nineties. They started partnering ...