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Segmenting Shoppers on their Behaviour
Budget Marketing Inc.
Dainik Jagran – Western Uttar Pradesh Assault
The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such ...
Rexroth Bosch (I) Ltd.
Arcus: A Home and Building Store
Prerna Stores: Stores Layout
Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much ...