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Pricing the Infoedge(naukari.com) IPO
(2010-09-07)
The case deals the 1) reasons for and mechanics of an IPO and 2) the process of pricing an IPO. The question is whether naukari used the right approach to price its IPO and whether it got the right price for its IPO.
Pricing for Profit: ICICI Bank Credit Cards
(2010-09-07)
The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank.
Nocebo effects from negative product information: when information hurts, paying money could heal
(Emerald, 2018)
Purpose–This research aimed to find whether information about a product can give rise to negative perceptions even in inert situations (noceboeffects), and to understand how price levels impact such judgments.Design/meth ...
Airtel: Pricing in the Cannibalisation Era and Transition to Data
(Indian Institute of Management Ahmedabad, 2018-10-05)
Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. ...
Royal Challengers Bangalore: Pricing of Tickets at the Stadium
(Indian Institute of Management Ahmedabad, 2019-02-05)
Royal Challengers Bangalore, an IPL franchise cricket team, was representing Bangalore city in the Indian Premier League (IPL). The team had a huge fan following and a brand valuation of USD 88 million in 2017. RCB made ...
Sai Coating: Detonation Sparay Gun
(Indian Institute of Management Ahmedabad, 2019-05-02)
Sai Coating, a small entrepreneurial firm, was one of the three firms that had received the license from ARCI for marketing the Detonation Spray Coating (DSC). Sai Coating made and sold the detonation gun (D-Gun) to three ...
Sai Coating: Detonation Sparay Gun: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-05-02)
Go dynamic in pricing
(2006-07-22)