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Polarised social media discourse during COVID-19 pandemic: evidence from YouTube
(Taylor & Francis, 2022-04-11)
The onset of the COVID-19 pandemic has attracted significant attention on social media platforms as these platforms provide users unparalleled access to ‘information’ from around the globe. In spite of demographic differences, ...
How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement
(Elsevier, 2024-03-08)
This study examines how the causal patterns of consumers’ engagement and experts’ external engagement are associated with their online evaluation of movies. To this end, this study identifies the interplay of two dimensions ...