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TI Cycles: New Product Strategy (C)
This case describes the processes used for developing an innovative offer, geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used ...
TI Cycles: New Product Strategy (A)
This case describes the situation of TI Cycles in 1997. Mr. Ramkumar, Vice President, and K.K. Paul, General Manager. of TI Cycles, are required to assess the opportunities for new product development to accelerate the ...