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Marketing I (MKT1) Term-end Exam (2016-17)
(Indian Institute of Management, Ahmedabad, 2016)
Marketing I (MKT1) Term-end Exam (2016-17)
Marketing (MKT-2) (Term 2) (2016-17)
(Indian Institute of Management, Ahmedabad, 2016)
Marketing (MKT-2) (Term 2) (2016-17)
Marketing is all about the moments of truth
(2016-06-27)
Intention to participate in cause related marketing: influence of cause
(Indian Institute of Management Ahmedabad, 2016-03)
The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ...
Antecedents and consequences of brand equity: a meta analysis
(Indian Institute of Management Ahmedabad, 2016-03)
Brand equity provides the firms, a competitive, financial and strategic advantage over other firms in the market. Over the past few decades, brand equity has received increasing attention from various domains. However a ...
Optimization of customized pricing with multiple overlapping competing bids
(Indian Institute of Management Ahmedabad, 2016)
In this paper, we consider the case of project procurement where there is a single buyer and multiple sellers who are bidding. We consider one seller having one or more competitors. We formulate the pricing problem from ...
Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience
(Inderscience, 2016-07-25)
Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ...
A study on the customer quality perceptions in tensile price Ssenario
(Indian Institute of Management Ahmedabad, 2016)
Case Study on the Pro Kabaddi league and the U Mumba Team
(Indian Institute of Management Ahmedabad, 2016)
Theory of open inclusive innovation for reciprocal, responsive and respectful outcomes: coping creatively with climatic and institutional risks
(MDPI, 2016)
Given the economic squeeze world over, search for what we call frugal grassroots
innovations in Honey Bee Network, has become even more urgent and relevant in
the recent years. And, to shape this search, models and ...