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Happy marketing teachers’day
(2014-09-12)
Marketing in the world of Hi-Tech & Innovation (MMWHTI) (2014-15) (slot 7-8) (End-Term)
(Indian Institute of Management, Ahmedabad, 2014-08-22)
Marketing in the World of High-Tech and Innovation (MMWHTI) (2014-15) (Mid-Term)
(Indian Institute of Management, Ahmedabad, 2014)
Marketing conclave at IIM-A
(2014-09-18)
Study of switching behaviour under discounts: Strong brand vs. Weak brand
(Indian Institute of Managment Ahmedabad, 2014-07-29)
Cause related marketing - an Indian overview
(Indian Institute of Management, Ahmedabad, 2014)
The Indian market has witnessed all types of organizations ranging from national to multinational to regional as well as local adopting cause related marketing (CRM) practice since the late nineties. They started partnering ...
Business to business marketing: a South-Asian Perspective(11th edition)
(Cengage Learning, 2014)
Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are ...
Relationship marketing in online retailing - a meta-analytic approach
(Indian Institute of Management Ahmedabad, 2014)
This study is a meta-analysis of relationship marketing (RM) in online retailing. The study builds on the meta-analytic model suggested by Palmatier, Dant, Grewal, and Evans (2006) and extends the framework in the domain ...
Marketing Management-1 (Slot-6) (End-Slot Exam) (2014-15)
(Indian Institute of Management, Ahmedabad, 2014)
Marketing 1 (Slot-3) (End-Term) (2014-15)
(Indian Institute of Management, Ahmedabad, 2014)