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Personalisation of e-commerce checkout donations
(Indian Institute of Management Ahmedabad, 2020)
How can donor behaviour be influenced through principles of psychology and behavioural economics? This paper develops a mathematical model to determine the willingness to donate online which is influenced by several factors, ...
Study on content driven creative marketing: modern methods of user engagement
(Indian Institute of Management Ahmedabad, 2020)
You are bound to come across promoted content or “ads” if you use any of the social media platforms be it Facebook, Instagram, Twitter, YouTube, etc. The content is subtly pushed in between the non-promoted organic content ...
Product return in e-commerce: examining the marketing contingencies for emerging markets
(Indian Institute of Management Ahmedabad, 2020)
In recent years, e-commerce has changed how shopping was done in India. Increased penetration of mobile phones and internet systems has supported this e-commerce boom to a great extent. Even though the picture looks ...
Performance analysis of batching decisions in waveless order release environments for e-commerce stock-to-picker order fulfillment
(International Transactions in Operational Research, 2020-12-14)
Warehouse automation is increasingly adopted to manage throughput fluctuations in e-commerce order fulfillment. This work develops queuing network models and solution methodologies for performance analysis of a stock-to-picker ...
Exploitation of impulsive buying behaviour of credit card users by e-commerce platforms
(Indian Institute of Management Ahmedabad, 2020)
In the recent times, with emergence of the era of online medium, there have been multiple instances of over-spending and buying items which were not necessary to be bought at that point of time. This compelled and unplanned ...
Country wide animosity for foreign goods: an exploratory study
(Indian Institute of Management Ahmedabad, 2021-09-07)
Ethnocentrism and animosity play a significant role in the purchase decision of the consumer. Ethnocentrism is the perception of people regarding other cultures based on their experiences of their own culture. At the same ...
Improving effectiveness of chatbots for e-commerce marketplaces
(Indian Institute of Management Ahmedabad, 2021-12-14)
Shoppers are increasingly buying at online marketplaces like Amazon, Flipkart, Paytm Mall, Tata CliQ, etc. With growing demand, the ability of a platform to help a customer in deciding what to buy (pre-purchase), how to ...
Willingness to disclose data in e-commerce: transparency and personalization as a stimulant
(Indian Institute of Management Ahmedabad, 2021-12-14)
In our study, we want to find out the behaviour by bringing in another factor: information-use transparency. We want to determine how privacy valuation, personalization, and information-use transparency interact. We want ...
Moving towards "mobile warehouse": Last-mile logistics during COVID-19 and beyond
(Elsevier Ltd, 2021)
Supply chains in general and last-mile logistics in particular, have been disrupted due to COVID-19. Though several innovative last-mile logistics solutions have been proposed in the past, they possess certain limitations, ...
Stochastic models for omnichannel retail order fulfillment
(Indian Institute of Management Ahmedabad, 2021-09-30)
With a massive increase in the number of internet users and rapid urbanization, online retail
is on a path of unprecedented growth. The online retail sales in India - with over 600 million
internet users - is expected ...